Bornstellar
Consulting
The partner you wish you had in every meeting.
Our team collaborates with companies of all sizes—from early-stage startups building their first integrations to growth-stage and enterprise companies optimizing their tech ecosystems. Our areas of expertise focus on three categories:
Integration Go-To-Market Strategy & Execution
We help companies develop and optimize technology integrations by conducting market assessments for high-value partner selection, building integration roadmaps aligned with business objectives, executing strategic GTM plans to drive adoption and awareness, and delivering sales enablement and training to unlock co-selling opportunities.
Partnerships & Ecosystem Growth
We help companies establish and optimize their partner programs by identifying ideal partner profiles, designing structured tiered partnership models, defining KPIs for revenue impact, and implementing automated workflows for effortless partner management.
Sales Enablement & Coselling Advisory
We enable companies to maximize partner-influenced revenue by developing co-selling playbooks to align sales teams, setting up attribution and tracking within your CRM, creating referral and lead-sharing frameworks, and conducting Quarterly Business Reviews (QBRs) to measure impact.
One Partner. Endless Momentum.
My name is Alexander Harris.
I specialize in helping SaaS and technology companies accelerate growth through strategic partnerships, integration strategies, and co-marketing initiatives. Leveraging over 10 years of expertise in SaaS ecosystems, go-to-market strategies, and partnership program management, my strategies empower organizations to build, scale, and optimize impactful partnerships that drive measurable revenue and customer engagement.
Services
Partner Strategy & Program Development
For companies looking to establish or refine their partner programs.
â—‰ Defining ideal partner profiles and target industries
â—‰ Creating a structured tiered partnership model
â—‰ Establishing KPIs for success and tracking revenue impact
â—‰ Setting up automated workflows for seamless partner management
Partner-Driven Revenue Growth
For companies looking to maximize partner-influenced revenue.
â—‰ Co-selling playbook development to align sales teams
â—‰ Attribution & tracking setup in CRM (Salesforce, HubSpot, etc.)
â—‰ Referral and lead-sharing frameworks to drive partner-sourced pipeline
â—‰ Quarterly Business Reviews (QBRs) & reporting to measure impact
Integration Strategy & GTM Execution
For companies developing or optimizing technology integrations.
â—‰ Market assessment & partner selection to ensure high-value integrations
â—‰ Integration roadmap development aligned with business goals
â—‰ Go-To-Market (GTM) planning to drive adoption & awareness
â—‰ Sales enablement & training for co-selling opportunities
Co-Marketing & Ecosystem Expansion
For companies leveraging partnerships to boost brand visibility.
â—‰ Co-branded campaigns, webinars, and case studies
â—‰ Launch strategies for new integrations
â—‰ Lead-sharing agreements and joint initiatives
â—‰ Partner advisory board setup & executive alignment
